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Keyword Research
Number Of Optimized Keyphrases	Up to 30
Keyword Research
Keyword Structuring To Target Pages
On-Page SEO
Number of Web Pages Optimized	Up to 15
Meta Titles & Meta Descriptions
Robots.txt Optimization
XML Sitemap Creation & Submission
Internal Linking & Optimization
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s, H2s)
Website Xml Sitemap Setup
Image Alt Tag And Optimization
A/b Testing Of Serp Title & Description To Improve CTR
Off-Page SEO
Initial External Linking Analysis
Google Analytics/4 Setup And Conversion Tracking
Google Analytics Traffic Analysis
Ability To Track Location Data Accuracy Across 40+ Local Directories
Notification Of New Reviews (Major Review Websites)
Website Conversion Analysis Implementation
Link Building (Guest Post, Reddit, Quora and etc)
Google Analytics/4 Setup And Conversion Tracking
Technical SEO
Custom 404-page Setup
Schema Implementation
Link & Redirect Auditing
Information Architecture Audit
Canonicalization Analysis
Reporting
Monthly Technical Website Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Keyword Ranking Reporting
Ongoing Quarterly Keyword Ranking Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Google My Business Profile Optimization (If Required)
Pricing
Initial Investment:(Three Month Duration)	$1,499
Progressive Monthly Optimization:(6 Month Commitment – Following 4 Months)	$699

Keyword Research
Number Of Optimized Keyphrases	Up to 40
Keyword Research
Keyword Structuring To Target Pages
On-Page SEO
Number of Web Pages Optimized	Up to 30
Meta Titles & Meta Descriptions
Robots.txt Optimization
XML Sitemap Creation & Submission
Internal Linking & Optimization
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s, H2s)
Website Xml Sitemap Setup
Image Alt Tag And Optimization
A/b Testing Of Serp Title & Description To Improve CTR
Off-Page SEO
Initial External Linking Analysis
Google Analytics/4 Setup And Conversion Tracking
Google Analytics Traffic Analysis
Ability To Track Location Data Accuracy Across 40+ Local Directories
Notification Of New Reviews (Major Review Websites)
Website Conversion Analysis Implementation
Link Building (Guest Post, Reddit, Quora and etc)
Google Analytics/4 Setup And Conversion Tracking
Technical SEO
Custom 404-page Setup
Schema Implementation
Link & Redirect Auditing
Information Architecture Audit
Canonicalization Analysis
Reporting
Monthly Technical Website Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Keyword Ranking Reporting
Ongoing Quarterly Keyword Ranking Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Google My Business Profile Optimization (If Required)
Pricing
Initial Investment:(Three Month Duration)	$2,099
Progressive Monthly Optimization:(6 Month Commitment – Following 4 Months)	$699

Keyword Research
Number Of Optimized Keyphrases	Up to 55
Keyword Research
Keyword Structuring To Target Pages
On-Page SEO
Number of Web Pages Optimized	Up to 45
Meta Titles & Meta Descriptions
Robots.txt Optimization
XML Sitemap Creation & Submission
Internal Linking & Optimization
Duplicate Content Analysis
Header Tags Optimized (Ex. H1s, H2s)
Website Xml Sitemap Setup
Image Alt Tag And Optimization
A/b Testing Of Serp Title & Description To Improve CTR
Off-Page SEO
Initial External Linking Analysis
Google Analytics/4 Setup And Conversion Tracking
Google Analytics Traffic Analysis
Ability To Track Location Data Accuracy Across 40+ Local Directories
Notification Of New Reviews (Major Review Websites)
Website Conversion Analysis Implementation
Link Building (Guest Post, Reddit, Quora and etc)
Google Analytics/4 Setup And Conversion Tracking
Technical SEO
Custom 404-page Setup
Schema Implementation
Link & Redirect Auditing
Information Architecture Audit
Canonicalization Analysis
Reporting
Monthly Technical Website Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Keyword Ranking Reporting
Ongoing Quarterly Keyword Ranking Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Google My Business Profile Optimization (If Required)
Pricing
Initial Investment:(Three Month Duration)	$2,799
Progressive Monthly Optimization:(6 Month Commitment – Following 4 Months)	$899

Paid Campaigns
Number of networks included	Pick up to 2
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
TikTok Advertising Campaigns
Pinterest Advertising Campaigns
DemoGraphics Based Targeting
Campaign Strategy
Initial campaign strategy development
Number of advertising campaigns
Audience analysis
Advertisement campaign copywriting
Design performance and Ad copy testing
Advertisement Campaign testing and Improvement
Advertisement format testing and optimization
Social Ad Creatives	Up to 2 sets
Reporting
Monthly Technical Platforms Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Platforms conversion analysis reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Monthly Consultations	Up to 2
All social assets are managed through client-owned accounts
Monitoring clicks, conversions, and fraud activity
Pricing
Monitoring of social ad comments	Add $300/month
Initial Campaign Investment (Month 1)	$1,975
Ongoing Monthly Campaign Investment (Months 2+)	$975 or 15% of ad spend, whichever is greater
Required Ad Spend Range	$1,000 – $15,000
Unit/price	$987.5

Paid Campaigns
Number of networks included	Pick up to 2
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
TikTok Advertising Campaigns
Pinterest Advertising Campaigns
DemoGraphics Based Targeting
Campaign Strategy
Initial campaign strategy development
Number of advertising campaigns
Audience analysis
Advertisement campaign copywriting
Design performance and Ad copy testing
Advertisement Campaign testing and Improvement
Advertisement format testing and optimization
Social Ad Creatives	Up to 2 sets
Reporting
Monthly Technical Platforms Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Platforms conversion analysis reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Monthly Consultations	Up to 2
All social assets are managed through client-owned accounts
Monitoring clicks, conversions, and fraud activity
Pricing
Monitoring of social ad comments	Add $300/month
Initial Campaign Investment (Month 1)	$1,975
Ongoing Monthly Campaign Investment (Months 2+)	$975 or 15% of ad spend, whichever is greater
Required Ad Spend Range	$1,000 – $15,000
Unit/price	$987.5

Paid Campaigns
Number of networks included	Pick up to 3
Facebook Advertising Campaigns
Instagram Advertising Campaigns
LinkedIn Advertising Campaigns
TikTok Advertising Campaigns
Pinterest Advertising Campaigns
DemoGraphics Based Targeting
Campaign Strategy
Initial campaign strategy development
Number of advertising campaigns
Audience analysis
Advertisement campaign copywriting
Design performance and Ad copy testing
Advertisement Campaign testing and Improvement
Advertisement format testing and optimization
Social Ad Creatives	Up to 4 sets
Reporting
Monthly Technical Platforms Analysis & Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Platforms conversion analysis reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Monthly Consultations	Up to 4
All social assets are managed through client-owned accounts
Monitoring clicks, conversions, and fraud activity
Pricing
Monitoring of social ad comments	Add $600/month
Initial Campaign Investment (Month 1)	$4,250
Ongoing Monthly Campaign Investment (Months 2+)	$2,250 or 12% of ad spend, whichever is greater
Required Ad Spend Range	$15,000+
Unit/price	$1416.6

Paid Networks
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Networks Deliverables
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Demographic Based Targetting
Initial Ad Development & Strategy
Keyword Research And Choice	2,000 Keywords
Vertical Analysis
Campaign Ad Copy-writing
Ad Copy Performance Testing
Keyword Development And Adjustment
Keyword Insertion Into Ad Copy
Integration Of Google Analytics & Conversion Tracking
Bid Management
Ad Account Settings Monitoring
Up To Two Personal Consultations/month
Tracking Clicks, Conversions, And Click Invalid Activities
Setup And Managing Bidding
International Pay Per Click Campaign Management (Addtl. Fees May Apply)
Display Ad Campaign And Creative (Optional)
Worldwide Campaigns (Sem Only) – (Additional Cost)
Other
Dedicated Digital Marketer
Shared Digital Marketer
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Add On
Social Media Marketing Advertising	$900/month
Landing Page Testing	$1,500/month
Translation Services Website	By Quote
Conversion Analysis Integration	By Quote
Pricing
Ad Spend Limit	$100 – $5,000/month ad spend (paid to networks)
Initial Optimization	$1,200 (First Month’s Management including Campaign Restructure)
Monthly Progressive Management Cost	$600

Paid Networks
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Networks Deliverables
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Demographic Based Targetting
Initial Ad Development & Strategy
Keyword Research And Choice	10,000 Keywords
Vertical Analysis
Campaign Ad Copy-writing
Ad Copy Performance Testing
Keyword Development And Adjustment
Keyword Insertion Into Ad Copy
Integration Of Google Analytics & Conversion Tracking
Bid Management
Ad Account Settings Monitoring
Up To Two Personal Consultations/month
Tracking Clicks, Conversions, And Click Invalid Activities
Setup And Managing Bidding
International Pay Per Click Campaign Management (Addtl. Fees May Apply)
Display Ad Campaign And Creative (Optional)
Worldwide Campaigns (Sem Only) – (Additional Cost)
Other
Dedicated Digital Marketer
Shared Digital Marketer
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Add On
Social Media Marketing Advertising	$900/month
Landing Page Testing	$1,500/month
Translation Services Website	By Quote
Conversion Analysis Integration	By Quote
Pricing
Ad Spend Limit	$5,000 – $30,000/month ad spend (paid to networks)
Initial Optimization	$2,250 (First Month’s Management, including Campaign Restructure, Creative Development)
Monthly Progressive Management Cost	$975 or 15% of spend, whichever is higher

Paid Networks
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Networks Deliverables
Google Pay Per Click Network
Google Local Ads Services
Bing Pay-per-click Networks
Google Text Ad & Banner Remarketing
Google Customer & Audience Match
Google Shopping Management
Demographic Based Targetting
Initial Ad Development & Strategy
Keyword Research And Choice	10,000 Keywords
Vertical Analysis
Campaign Ad Copy-writing
Ad Copy Performance Testing
Keyword Development And Adjustment
Keyword Insertion Into Ad Copy
Integration Of Google Analytics & Conversion Tracking
Bid Management
Ad Account Settings Monitoring
Up To Two Personal Consultations/month
Tracking Clicks, Conversions, And Click Invalid Activities
Setup And Managing Bidding
International Pay Per Click Campaign Management (Addtl. Fees May Apply)
Display Ad Campaign And Creative (Optional)
Worldwide Campaigns (Sem Only) – (Additional Cost)
Other
Dedicated Digital Marketer
Shared Digital Marketer
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Add On
Social Media Marketing Advertising	$900/month
Landing Page Testing	$1,500/month
Translation Services Website	By Quote
Conversion Analysis Integration	By Quote
Pricing
Ad Spend Limit	$30,001+/monthly ad spend (paid to networks)
Initial Optimization	$5,800 (First Month’s Management, including Campaign Restructure, Creative Development)
Monthly Progressive Management Cost	12% of ad spend +$250/mo.

Content Plan
Words per page	~500 words
Industry Research Time Allocated	60 Mins
Content Research
Keyword Research & Selection
Keyword Mapping for Target Pages
Duplicate Content Analysis
Header Tags Optimized
Titles & Meta Descriptions Provided
Page Implementation and Optimization
Internal Linking Information Architecture
Strategic Keyword Incorporation using NLP
Tonal Match Analysis (Authoritative, Supportive, Conversational)
E.A.T. Analysis
YMYL Content
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
Industry Experienced Editor
Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Other
Industry Experienced Editor
Shared Industry Experienced Editor
Pricing
Investment	$150 / per page
Unit/word	$0.3

Content Plan
Words per page	~500 words
Industry Research Time Allocated	60 Mins
Content Research
Keyword Research & Selection
Keyword Mapping for Target Pages
Duplicate Content Analysis
Header Tags Optimized
Titles & Meta Descriptions Provided
Page Implementation and Optimization
Internal Linking Information Architecture
Strategic Keyword Incorporation using NLP
Tonal Match Analysis (Authoritative, Supportive, Conversational)
E.A.T. Analysis
YMYL Content
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
Industry Experienced Editor
Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Other
Industry Experienced Editor
Shared Industry Experienced Editor
Pricing
Investment	$150 / per page
Unit/word	$0.35

Content Plan
Words per page	~500 words
Industry Research Time Allocated	120 Mins
Content Research
Keyword Research & Selection
Keyword Mapping for Target Pages
Duplicate Content Analysis
Header Tags Optimized
Titles & Meta Descriptions Provided
Page Implementation and Optimization
Internal Linking Information Architecture
Strategic Keyword Incorporation using NLP
Tonal Match Analysis (Authoritative, Supportive, Conversational)
E.A.T. Analysis
YMYL Content
Google Search Evaluator Grading
Ideal Customer Profiling + Buyer Persona Matching
Industry Experienced Editor
Reporting
Ongoing Monthly Reporting
Ongoing Competitor Quarterly Reports
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Website conversion analysis reporting
Other
Industry Experienced Editor
Shared Industry Experienced Editor
Pricing
Investment	$225 / per page
Unit/word	$0.45

Features	Single Location Plan
ORM Deliverables
Number of locations or stores	1
Includes sites: Google Places, FB, & Foursquare
Notification for new reviews
Frequency Available: Real Time, Weekly, Monthly
SOP for Positive Reviews
SOP for Negative Reviews
Monthly review reporting
Negative reviews routing and consultation on responses	10/month
(Optional)Each additional review site is monitored weekly for all locations (For example: Glassdoor, HealthGrades, etc.)
Feedback collected through Landing Page Templated
Negative vs Positive feedback flow Customize templates for email landing pages
Bulk upload customer list OR Account Manager run an email campaign to this email list
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Pricing
Initial campaign spending	$500 (Initial cost waived for existing GRIT clients)
Ongoing Monthly Payment	$125/month

Features	2-3 Locations
ORM Deliverables
Number of locations or stores	2-3
Includes sites: Google Places, FB, & Foursquare
Notification for new reviews
Frequency Available: Real Time, Weekly, Monthly
SOP for Positive Reviews
SOP for Negative Reviews
Monthly review reporting
Negative reviews routing and consultation on responses	10/month
(Optional)Each additional review site is monitored weekly for all locations (For example: Glassdoor, HealthGrades, etc.)
Feedback collected through Landing Page Templated
Negative vs Positive feedback flow Customize templates for email landing pages
Bulk upload customer list OR Account Manager run an email campaign to this email list
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Pricing
Initial campaign spending	$1000 (Initial cost waived for existing GRIT clients)
Ongoing Monthly Payment	$200/month

Features	4-5 Locations
ORM Deliverables
Number of locations or stores	4-5
Includes sites: Google Places, FB, & Foursquare
Notification for new reviews
Frequency Available: Real Time, Weekly, Monthly
SOP for Positive Reviews
SOP for Negative Reviews
Monthly review reporting
Negative reviews routing and consultation on responses	10/month
(Optional)Each additional review site is monitored weekly for all locations (For example: Glassdoor, HealthGrades, etc.)
Feedback collected through Landing Page Templated
Negative vs Positive feedback flow Customize templates for email landing pages
Bulk upload customer list OR Account Manager run an email campaign to this email list
Reporting
Ongoing Monthly Reporting
Ongoing Weekly Campaign Reporting
Ongoing Quarterly Campaign Reporting
Other
Dedicated Digital Marketer
Shared Digital Marketer
Pricing
Initial campaign spending	$1500 (Initial cost waived for existing GRIT clients)
Ongoing Monthly Payment	$250/month

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Locations

Marktel Locations

Headquarters

Sugar Land, TX

11569 Highway 6 #352 Sugar Land, TX 77498

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