Best Email Newsletter Examples

Email newsletters are an effective tool for engaging with your audience and keeping them informed about the latest developments in your business. With over 4.3 billion email users, as reported by Statista, you have the potential to reach a large audience with your newsletter. By sending a weekly newsletter, you can provide updates on your business activities, such as the launch of a new product, the roll-out of a new website, or other important news.

A well-written email newsletter is crucial for building a strong subscriber base that is interested in hearing from your business. These subscribers have shown an active interest in staying updated with your business, so it's important to ensure that your newsletters contain valuable and relevant information that they will appreciate. To help you create an effective email newsletter for your business, here are some tips and examples to get you started.

What is an email newsletter?

An email newsletter is a type of electronic newsletter that is sent to subscribers via email. It is typically used as a marketing tool by businesses and organizations to keep their audience informed about the latest news, products, services, and events. Email newsletters often contain a mix of text, images, and links, and can be used to build brand awareness, increase customer engagement, and drive sales. The content of an email newsletter can vary depending on the purpose and target audience, but it typically includes company updates, industry news, promotional offers, and educational content. The frequency of email newsletters can range from daily to monthly, and subscribers can opt-in to receive them by providing their email addresses.

How to write an email newsletter

An e-newsletter is a digital communication tool used to reach a large audience via email. It can be used to share news, updates, promotions, and other relevant information with subscribers. Here are the steps to create an effective e-newsletter:

• Define your target audience: Knowing your audience is crucial to creating a successful e-newsletter. Determine who you want to reach, what their interests are, and what type of content they would find valuable.

• Choose a subject line: A subject line is the first thing a recipient sees when they receive an email, so it should be attention-grabbing and relevant to the content of the newsletter.

• Decide on a format: E-newsletters can take many different forms, such as text-based, image-based, or a combination of both. Choose a format that best fits your content and audience.

• Write compelling content: Make sure your content is clear, concise, and engaging. Include a mix of text, images, and links to relevant resources. Be sure to write in an active voice and use headings and subheadings to break up large blocks of text.

• Design an eye-catching template: Your template should be visually appealing and consistent with your brand's look and feel. Use images, color, and typography to create an engaging layout.

• Test your e-newsletter: Before sending the e-newsletter to your subscribers, test it on different email clients and devices to make sure it looks and functions as you intended.

• Add a call to action: Encourage subscribers to take a specific action, such as visiting your website or making a purchase. This can help increase engagement and drive conversions.

• Schedule your e-newsletter: Decide on a regular schedule for your e-newsletter and stick to it. This can help build trust and loyalty with your subscribers.

What to include in a newsletter?

The content of a newsletter depends on the purpose of the newsletter and the target audience. However, here are some common elements that you can consider including in your newsletter:

• Headline or Introduction: This should be a brief and attention-grabbing statement that sums up the purpose of the newsletter.

• Company or Organization News: This section can include updates about your company or organization, such as new products, services, or promotions.

• Industry News: Keep your audience informed about the latest news and trends in your industry.

• Featured Content: Highlight a specific product, service, or article that is relevant to your audience.

• Tips and Advice: Offer useful tips and advice on topics related to your industry or product/service offerings.

• Call to Action (CTA): Encourage your audience to take a specific action, such as visiting your website, making a purchase, or signing up for a newsletter.

• Social Media Links: Provide links to your social media profiles so that your subscribers can connect with you on other platforms.

• Contact Information: Include your company's contact information, such as your website, phone number, and email address.

• Unsubscribe Link: Provide an unsubscribe link in accordance with email marketing regulations to allow your subscribers to opt out of future newsletters.

• Personalization: Consider personalizing your newsletter by using the subscriber's name or other information you have collected to create a more engaging and personalized experience.

Best newsletter formats (with examples)

There are many different formats that can be used for an e-newsletter, and the best format for your newsletter will depend on your target audience, the content you want to share, and the purpose of the newsletter. Here are some popular e-newsletter formats, along with examples:

• Text-based newsletter: This is the simplest and most straightforward format, consisting of text and images. Examples of text-based newsletters include the New York Times Daily Briefing and TheSkimm.

• Image-based newsletter: This format is more visually appealing and relies on images and graphics to tell a story. Examples of image-based newsletters include Airbnb's travel newsletter and Apple's product updates newsletter.

• Column-based newsletter: This format uses a series of columns to organize content into distinct sections. Examples of column-based newsletters include Fast Company's Daily Newsletter and Harvard Business Review's Management Tip of the Day.

• Multi-page newsletter: This format allows for a more in-depth exploration of multiple topics. It is often used for longer, more comprehensive newsletters and can be delivered as a PDF or as a series of web pages. Examples of multi-page newsletters include McKinsey & Company's Monthly Newsletter and the Stanford Graduate School of Business Alumni Newsletter.

• Hybrid newsletter: This format combines elements from different newsletter formats to create a unique and engaging experience. Examples of hybrid newsletters include TED's TED Weekly and the Museum of Modern Art's MoMA Adventures.

Newsletters are worth the payoff

newsletters can be worth the payoff for many organizations and businesses. There are several benefits of creating and distributing a newsletter, including:

• Building a relationship with your audience: Newsletters provide a way for you to communicate regularly with your audience and build a relationship with them. By providing valuable and relevant content, you can establish trust and credibility with your subscribers.

• Driving traffic to your website: Newsletters can include links to your website, which can drive traffic and help improve your search engine optimization (SEO).

• Generating leads: By including calls to action in your newsletter, you can encourage subscribers to take specific actions, such as making a purchase or signing up for a service.

• Staying top of mind: Regularly sending newsletters can help keep your company or organization top of mind with your audience, which can lead to increased brand awareness and loyalty.

• Measuring success: Newsletters provide an opportunity to track metrics such as open and click-through rates, which can help you understand the effectiveness of your content and optimize your newsletter strategy over time.