Your 10-Part Guide to PPC Keyword Research

• Keyword Research Tools: Keyword research tools such as Google Keyword Planner, SEMrush, and Ahrefs provide valuable insights into the most popular and relevant keywords for your business. These tools allow you to see the search volume, competition, and cost-per-click (CPC) for keywords and use that information to create a list of potential keywords to target.

• Competitor Analysis: Analyzing your competitors' keywords is a great way to find keywords that are relevant and effective for your business. You can use tools like SEMrush and Ahrefs to see the keywords that your competitors are targeting, and then use that information to create your own list of keywords.

• Customer Feedback: Ask your customers what they are searching for and what keywords they use to find products and services like yours. This information can help you identify keywords that you might not have thought of and give you insights into how your customers think and search.

• Industry Trends: Keeping up with industry trends and the latest news can provide you with new keyword ideas. Use Google Trends, News articles, and forums related to your industry to stay up to date and find new keywords to target.

• Long-Tail Keywords: Long-tail keywords are more specific, longer phrases that are often less competitive and more cost-effective than broad keywords. For example, instead of targeting the keyword “shoes,” you might target “women’s running shoes.” Use keyword research tools to find long-tail keywords that are relevant to your business.

• Location-Based Keywords: If your business has a physical location, consider targeting location-based keywords. For example, if you own a bakery in Los Angeles, you might target the keywords “Los Angeles bakery” or “best bakery in Los Angeles.” Location-based keywords can help you reach local customers and drive foot traffic to your business.

• Questions: People often use questions as keywords when searching for information. Use question-based keywords to target customers who are looking for specific answers or solutions. For example, if you run a home repair business, you might target the keyword “how to fix a leaky faucet.”

• Negative Keywords: Negative keywords are keywords that you don’t want your ad to show up for. Adding negative keywords to your campaigns can help you avoid irrelevant or unqualified traffic and improve your return on investment (ROI). For example, if you run a business selling shoes, you might add the negative keyword “free” to avoid showing up for search queries like “free shoes.”

• Seasonal Keywords: Consider targeting seasonal keywords if your business has seasonal products or services. For example, if you sell winter coats, you might target the keyword “winter coats” during the winter months. Seasonal keywords can help you reach customers who are actively searching for products or services related to the season.

• User Intent: User intent refers to the reason someone is searching for a particular keyword. Understanding user intent can help you target the right keywords and create effective ad campaigns. For example, if someone is searching for the keyword “best running shoes,” their intent is likely to research and compare different options. On the other hand, if someone is searching for the keyword “buy running shoes,” their intent is likely to purchase a product.

By using these 10 ways to find better keywords for PPC, you can create a comprehensive list of keywords that are relevant, cost-effective, and likely to drive results for your business. Remember to continuously monitor and adjust your keyword